Lamborghini may be about to significantly backtrack on its plans for the brand’s electric future.

After enthusiastically revealing the Lanzador concept — its first 100% electric model — the Italian automaker now admits that the car may not even hit the streets as an EV.

That’s right: the brand’s long-awaited electric supercar could end up becoming a plug-in hybrid or simply never be released.

Presented in 2023 as an elegant raised GT 2+2, the Lanzador promised to combine the usability of an everyday car with the aggressive performance typical of Lamborghini.

At the time, CEO Stephan Winkelmann even stated that the model was a window into the brand’s future. Now, that future seems much more nebulous.

According to recent statements by the executive to the international press, the company made two strategic decisions based on what it called “flattening the global acceptance curve for electric cars.”

The first was to keep the Urus SUV’s successor as a plug-in hybrid. The second? Postpone the launch of the “fourth model,” a clear reference to the Lanzador.

Initially scheduled for 2028, the launch of Lanzador had already been postponed to 2029. Now, even that date doesn’t seem guaranteed.

Winkelmann stated that, although there is no definitive decision yet, the model could end up being a plug-in hybrid , depending on market developments in the coming years.

Lamborghini has already begun its electrification process with the Revuelto, the brand’s first hybrid, and continued with the launch of the Urus SE and Temerario models.

Despite this, the company wants to keep combustion engines as long as possible, especially in supercars. The CEO himself stated that if synthetic fuels advance, this could open a loophole to preserve traditional engines.

While brands like Ferrari and Lamborghini are hesitant, Chinese manufacturers like BYD are already bringing electric supercars to market.

Chinese automaker Yangwang’s luxury line already has EVs with over 1,200 horsepower and plans to enter Europe soon. The message is clear: the global competition for leadership in the electric age is intensifying.

It remains to be seen whether Lamborghini can maintain its relevance without fully committing to EVs.

With sales of models like the U9 and U7 growing in China , the Italian brand could soon find itself losing ground to rivals that are betting heavily on technology, electric performance and innovation.