BMW has officially unveiled the all-new iX3, a landmark model that introduces the company’s “Neue Klasse” (New Class). This innovative platform is fully electric and software-defined, setting the foundation for the brand’s future lineup.
Production begins this November at BMW’s brand-new plant in Debrecen, Hungary. By 2026, manufacturing will also start in Shenyang, China, and expand in 2027 to San Luis Potosí, Mexico, allowing BMW to take advantage of bilateral trade benefits across different markets.
A Fresh Design Language with Aerodynamic Excellence
The iX3 debuts a new era of BMW design, inspired by the brand’s 1960s DNA but reimagined for the future.
- Its split vertical grille stretches from the hood down to the bumper, each section framed with LED lighting.
- Slim, horizontal air intakes and sculpted surfaces, including a strong central hood crease, enhance its futuristic look.
- Flattened fender arches and precise contours reduce drag, contributing to an impressive aerodynamic coefficient of 0.24 C<sub>x</sub>.
This design not only improves efficiency but also gives the SUV a bold, unmistakable presence.
Software at the Core: The Digital-First Driving Experience
Beyond the aesthetics, the iX3 introduces a deeply software-driven architecture. Four high-performance onboard computers manage everything from:
- the powertrain,
- autonomous driving features,
- safety systems,
- to infotainment.
This makes the iX3 a true digital-native vehicle, designed for continuous updates and intelligent integration with its drivers’ lifestyle.
Key Specifications
| Specification | Value |
|---|---|
| Launch Variant | iX3 50 xDrive |
| Motors | Rear synchronous (326 PS / 240 kW, ~33 kgf·m torque) + Front induction (167 PS /123 kW, ~26 kgf·m) — total 469 PS (345 kW), 65.8 kgf·m torque |
| 0–100 km/h | 4.9 seconds |
| Top Speed | 210 km/h |
| Battery | 800 V system with cylindrical cells, usable capacity 108.7 kWh |
| Range (WLTP) | Up to 805 km |
| Charging | 10–80 % in ~21 minutes at 400 kW; adds ~350 km in just 10 minutes |
| Bidirectional Charging | Supports V2L (vehicle-to-load) |
💲 European price starts at €68,900, approximately $80,700.
Strategic Importance for BMW
The iX3 is not just another electric SUV — it’s a symbol of BMW’s next chapter. It leads the way for over 40 upcoming models and updates that will arrive by 2027. With its combination of aerodynamic design, cutting-edge software, and efficient electric architecture, the iX3 sets the tone for the brand’s evolution over the next decade.
✅ In summary: The BMW iX3 embodies a perfect balance of tradition and innovation. It is elegant, aerodynamic, and digitally advanced — a flagship that signals BMW’s bold vision for the future of mobility.
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