Xiaomi, best known globally for smartphones and electronics, has taken the automotive world by storm with its all-electric SU7 Ultra — and now it’s turning heads again by channeling the legendary Ken Block Gymkhana series in a jaw-dropping promotional video titled “Qionghai Drift.”
🎥 A Cinematic Drifting Spectacle
Released on the UpDrift YouTube channel, the video showcases professional drifter Ye Zhicheng performing daring stunts in the SU7 Ultra. The high-octane clip begins at the Holiday Inn Resort Qionghai Guantang, located on an island in southern China, and follows the car as it drifts its way to a wedding venue — dodging obstacles, skimming walls, and executing inch-perfect maneuvers. Watch the full video on YouTube:
Online chatter suggests the video had direct support from Xiaomi CEO Lei Jun, underlining how seriously the brand is investing in this automotive push.
⚙️ SU7 Ultra Specs: Supercar Territory
Beneath the performance art lies a machine of serious numbers — figures that rival some of the world’s top supercars. Here’s what the SU7 Ultra brings to the table:
| Feature | Specification |
|---|---|
| 0–100 km/h Acceleration | 1.98 seconds |
| 100–0 km/h Braking Distance | 30.8 meters |
| Track Records | Shanghai, Chengdu, Zhuhai circuits |
| Notable Driver | Ye Zhicheng (Formula Drift driver) |
| Special Trim | Carbon fiber emblems with 24K gold |
| Estimated Price | ¥529,900 (approx. $72,000 / R$400,000) |
🏁 Beyond a Gimmick — China’s Electric Leap
While the world has watched Tesla, Porsche, and other Western brands define the electric performance category, Xiaomi’s move signals a new Chinese wave — bringing tech-centric, performance-heavy EVs into a premium segment with surprising confidence.
Despite some controversy over limited availability (rumors suggest a special license might be required to purchase) and debates about its true market value, one thing is clear: the SU7 Ultra is not just another EV — it’s a statement.
🚘 If It Comes West…
Should Xiaomi decide to export the SU7 Ultra, it could shake up the luxury electric market in Europe and the Americas. Its combination of raw performance, dramatic styling, and a killer price point could make traditional supercars and established EV brands sweat.
🔥 Final Verdict:
The Xiaomi SU7 Ultra isn’t just about specs — it’s a cinematic entrance into a space once ruled by legacy automakers.
With a viral video worthy of Ken Block’s legacy, cutting-edge specs, and a bold price tag, Xiaomi is proving it’s not just playing catch-up — it’s rewriting the rules.
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