Volvo’s all-electric SUV, the EX90, represents the brand’s ultimate leap into the future of mobility — merging Scandinavian elegance, eco-friendly engineering, and groundbreaking safety systems. Yet, despite its brilliance, the SUV faced a bumpy start, with technological glitches delaying its production and challenging Volvo’s ambitions to set new industry standards.

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⚙️ A Rocky Start to Perfection

Volvo envisioned the EX90 not just as another flagship SUV, but as the embodiment of safety and intelligent driving. Developed as the brand’s first software-defined vehicle, the EX90 was designed to interpret and respond to real-world conditions with advanced sensors and computing power.

However, the rollout wasn’t smooth. Software controlling crucial safety and assistance systems—like cross-traffic assist, cornering assist, Apple CarPlay wireless integration, bidirectional charging, and LiDAR management—failed during testing. These issues postponed production at Volvo’s Charleston, USA plant for over a year.

Still, Volvo’s persistence paid off: today, the EX90 delivers an unmatched mix of performance, comfort, and innovation.

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💰 Pricing and Market Position

In Brazil, the Volvo EX90 arrives in the Performance Ultra trim, priced at approximately $150,000 (converted from R$ 849,950). It’s one of the most advanced electric SUVs available in the country, emphasizing sustainability and high-end engineering.

Specification	Detail
Platform	SPA2 (Scalable Product Architecture 2)
Battery Capacity	111 kWh
Range	Up to 285 miles (459 km, InMetro standard)
Power Output	517 hp total
Torque	92.8 kgfm (approx. 670 lb-ft)
0–100 km/h (0–62 mph)	4.9 seconds
Top Speed	180 km/h (112 mph, limited)
Drive	All-Wheel Drive (AWD)
Length	5.04 m
Width	1.96 m
Wheelbase	2.99 m
Drag Coefficient	0.29 Cx

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🌿 Sustainable Design with Scandinavian Minimalism

The EX90 debuts Volvo’s new SPA2 platform, using 15% recycled steel and 25% recycled aluminum. Inside, it’s a masterpiece of sustainable luxury — with light wood accents, eco-conscious materials, and meticulous craftsmanship.

Its exterior design reflects refined simplicity:

• Closed front grille for better aerodynamics
• Recessed handles and covered wheels
• “Thor’s Hammer” LED headlights
• Striking vertical taillights that define the EX90’s elegant silhouette

Inside, every detail serves both function and beauty. The three-row cabin comfortably seats seven, with the third row better suited for children.

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💡 Cutting-Edge Interior Tech

At the heart of the dashboard lies a 14.5-inch vertical touchscreen, running Google Automotive OS with 5G connectivity. The interface is fast and intuitive, using double-tap shortcuts for key features.

Highlights include:

• 25-speaker Bowers & Wilkins audio system 🎶
• Air suspension for a cloud-like ride ☁️
• Advanced ambient lighting system 🌈
• Ergonomic seats with memory and massage functions
• Wireless Apple CarPlay (but oddly, no Android Auto yet)

One quirky flaw: the digital key system (a rechargeable card key) sometimes behaves unpredictably, occasionally failing to unlock or start the car.

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🧠 Safety Beyond Human Reflexes

Safety has always been Volvo’s defining trait, and the EX90 is its most advanced safety platform ever.

Using a network of cameras, radar, ultrasonic sensors, and LiDAR, all connected to a central high-speed computer, the EX90 maintains a 360° real-time awareness of its surroundings.

This system enables Level 3 semi-autonomous driving, allowing hands-free and eyes-free operation in specific conditions — comparable to the best in the world, including Subaru’s EyeSight system.

Volvo calls this a “digital shield” that protects passengers and pedestrians alike.

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🛞 Driving Experience: Silent Power and Composed Agility

Driving the EX90 feels serene and effortless. The dual-motor setup provides instant torque and smooth, controlled acceleration. Despite its 2.8-ton weight, the SUV feels surprisingly light and balanced, thanks to its low center of gravity and adaptive air suspension.

The EX90 isn’t designed to be sporty—it’s designed to be comfortably powerful. Steering is responsive and natural, while suspension adjustments create a ride that glides over imperfections.

However, real-world range falls slightly below official claims. Test drives recorded about 400 km (248 miles) per charge, equating to roughly 4 km/kWh, which remains impressive given its size.

Regenerative braking works automatically, adapting to driving style and road conditions — making city driving particularly efficient.

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🧩 Verdict: A Masterpiece with Minor Glitches

The Volvo EX90 represents the pinnacle of the brand’s innovation philosophy. Its serene ride, sustainable design, and unparalleled safety redefine what it means to drive a luxury SUV in the electric era.

Yet, its software quirks and absence of Android Auto show that even perfection needs fine-tuning.

Still, one truth stands firm:
👉 The EX90 sets a new benchmark for comfort, refinement, and safety in the world of electric SUVs.

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🌍 Quick Summary

Feature	Volvo EX90
Segment	100% Electric Luxury SUV
Performance	517 hp, AWD
Range (Real-World)	~400 km (248 miles)
Charging	Fast Charging Compatible
Interior	Minimalist, Eco-Friendly, Tech-Loaded
Safety Level	Semi-Autonomous (Level 3)
Price (approx.)	$150,000
Production	Charleston, USA
Target Market	Premium EV Buyers Seeking Comfort & Safety

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📰 Headline Suggestion:
“Volvo EX90: A Technological Marvel That Redefines Electric Luxury — With a Few Digital Hiccups”