Toyota Motor Corporation is navigating a dynamic 2025 with a blend of ambitious electric vehicle (EV) launches and ongoing challenges in its financial outlook. Despite reporting a 28% decline in Q3 operating profit and a 4% year-on-year drop in global sales (7 million units) for the first nine months of FY2025 , the automaker remains focused on innovation and strategic market expansions.

This year, Toyota has unveiled plans to significantly expand its EV lineup, including an all-new battery electric vehicle (BEV) featuring a sleek coupe design, set to debut later this year . The company also launched the Crown Estate in Japan, completing its Crown series with four models now available , and introduced upgraded features for the 2025 Prius, such as geo-fencing technology for enhanced efficiency .

While global sales dipped, Toyota Motor North America reported a 7.7% sales increase in March 2025, delivering 231,335 vehicles in the U.S. market . These regional gains highlight Toyota’s adaptive strategies amid shifting demand.

As the automotive industry pivots toward sustainability, Toyota’s 2025 lineup reflects its commitment to balancing profitability with electrification goals, even as it faces headwinds from economic pressures and supply chain constraints .