Tesla, Rivian and Other Automakers Lose Billions After End of EV Incentives

Tesla, Rivian and Other Automakers Lose Billions After End of EV Incentives

Washington, D.C. — The U.S. electric vehicle (EV) sector has been shaken by a new policy shift that is costing automakers billions. Tesla, Rivian, and other EV manufacturers are seeing a massive financial hit after the Trump administration officially shut down the emissions credit market and removed federal tax incentives for EV buyers.

The changes were introduced through the newly approved “Big Beautiful Bill,” a law that fundamentally reshapes the country’s electrification strategy.


🔑 Key Changes Under the New Law

Policy ChangePrevious SystemNew System (After Sept. 30)Impact
Federal EV Tax CreditBuyers could receive up to $7,500 in tax credits when purchasing EVs.Removed entirelyEVs become less affordable, slowing adoption.
Fuel Efficiency PenaltiesAutomakers had to either meet fuel economy targets or face fines.No penalties appliedAutomakers no longer pressured to improve efficiency.
Credit Market (CAFE credits)Automakers could buy credits from companies like Tesla and Rivian to offset non-compliance.Market shut downBillions in revenue for EV companies vanish.

⚡ The Immediate Fallout

  • Rivian:
    Christopher Nevers, the company’s director of public policy, revealed that Rivian has already lost $100 million (≈ R$540 million) in revenue this year, as credit agreements remain frozen.
  • Tesla:
    Elon Musk’s company is the hardest hit. Over the past four quarters, Tesla earned $2.5 billion (≈ R$13.5 billion) globally from regulatory credits, with roughly half coming from U.S. sales. This stream is now drying up, creating serious pressure on profitability.
  • Lucid and Other EV Makers:
    Companies that relied on credit revenue to support expansion now face funding gaps, making it harder to sustain growth in a competitive market.

🏛️ Legal Battle

The Zero Emission Transportation Association (ZETA), which represents EV manufacturers, has filed a petition with the U.S. Court of Appeals demanding that the NHTSA (National Highway Traffic Safety Administration) resume issuing compliance letters.

Nevers argued in court documents:

“The company is unable to finalize its credit agreements due to the NHTSA decision, resulting in a direct financial loss.”

Despite industry pushback, the NHTSA stated:

“We are reviewing the CAFE standards to make cars more affordable. Once the process is complete, compliance letters will resume.”

Skepticism remains, however, as many doubt the process will move forward during the Trump administration.


🌍 Global Context

While the U.S. appears to be slowing down its electrification efforts, other major markets—including Europe and China—continue to expand EV adoption at record pace. Analysts warn that this divergence could put American automakers at a competitive disadvantage in the global race toward sustainable mobility.


📉 What’s Next for EVs in the U.S.?

  • Short Term: Automakers may scale back EV investment due to reduced financial incentives.
  • Medium Term: Legal challenges from ZETA and automakers could force partial reinstatement of the credit market.
  • Long Term: If incentives remain suspended, the U.S. risks falling behind in EV innovation, while China and Europe set global standards.

Bottom Line: The removal of incentives and credits marks a turning point for the EV industry in America. Tesla, Rivian, and others are already counting billions in lost revenue, and the decision could reshape the U.S. auto market for years to come.