London, UK — The Chinese automaker BYD (Build Your Dreams) has officially launched its new compact electric SUV, the Atto 2, in the UK. With a starting price of £30,850 (approx. R$215,000), the model arrives with a clear mission: disrupt the European electric SUV market and take on strong rivals like the Hyundai Kona and even the premium Volvo EX30.
Positioned Between Dolphin and Atto 3
Unveiled earlier this year at the Brussels Motor Show, the Atto 2 slots neatly between the BYD Dolphin and the Atto 3, expanding the brand’s European lineup. Its blend of affordability, advanced technology, and strong range makes it one of the most anticipated electric SUVs of 2025.
🔋 Versions and Range
In the UK, customers will have two versions to choose from:
| Version | Battery | Range (Combined) | Range (Urban) | Charging (30–80%) | Launch Date |
|---|---|---|---|---|---|
| Boost | 51.1 kWh Blade | Up to 344 km | Up to 485 km | 21 minutes (155 kW DC) | Orders open now |
| Comfort | 64.8 kWh | Up to 420 km | – | 21 minutes (155 kW DC) | Arriving September |
Both versions use BYD’s innovative e-Platform 3.0, designed to maximize efficiency and space. At 4.31 meters long, the Atto 2 is nearly identical in size to the Volvo EX30, but its extended wheelbase allows for a more spacious interior.
🖥️ Technology and Features
The BYD Atto 2 comes equipped with a rich tech package as standard, including:
- 12.8-inch floating infotainment display
- Wireless smartphone charging
- AI-powered voice assistant (“Hi BYD”)
- V2L (Vehicle-to-Load) functionality, allowing the SUV to power small appliances such as coffee makers or lawn mowers
- Fast-charging capability, replenishing 30% to 80% in just 21 minutes
🌍 Global Strategy
The UK launch follows the Atto 2’s highly successful debut in Hong Kong, where it quickly gained traction by being priced 30% lower than the cheapest Tesla on the market.
With this aggressive pricing strategy, BYD is clearly signaling its ambitions to not just compete but lead in the global EV race.
🚀 Market Impact
The arrival of the Atto 2 could significantly pressure rivals:
- Hyundai Kona Electric — Already popular but more expensive in most trims.
- Volvo EX30 — A premium competitor now facing a much cheaper alternative with similar size and range.
BYD’s move may force competitors to reassess pricing in the European market.
🔑 Conclusion
The BYD Atto 2 represents more than just a new EV — it’s a statement of intent. By combining affordability, cutting-edge technology, and practical range, BYD aims to redefine the rules of competition in Europe’s fast-growing electric SUV segment.
👉 Deliveries of the Comfort version are expected in September, but the Boost version is already available for order in the UK.
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