Munich, Germany — BMW has officially entered a new era of electrification, unveiling the first teaser of the all-new iX3, a model that debuts the revolutionary Neue Klasse platform. At the same time, Tesla, once the undisputed EV leader, is facing sharp sales declines across major European markets.

A New Face for BMW’s Electric Future

The Neue Klasse iX3 introduces a bold redesign and technology push:

• Smaller, minimalist kidney grille – a nod to the classic 1962 Neue Klasse.
• Headlights integrated with the grille for a futuristic, unified look.
• Panoramic iDrive dashboard with a two-level digital display, marking its first appearance in production.

This styling direction will extend across all future BMWs, blending efficiency and driving pleasure while honoring tradition.

Inside the Neue Klasse Platform

BMW’s all-electric platform is a clean-sheet design, built exclusively for EVs:

Feature	Neue Klasse Specs	Benefit
Battery	Cylindrical cells (NMC: nickel, manganese, cobalt)	Higher energy density
Electrical System	800-volt architecture	Faster charging
Range	+30% compared to current models	Extended driving distance
Charging Speed	+30% faster	Less downtime
Cost	Up to -50%	More affordable EVs

The first confirmed model, the iX3 50 xDrive, delivers an average WLTP efficiency of 17.9–15.1 kWh/100 km.

BMW plans to release six Neue Klasse-based models with four structural families:

• NAx → compact EVs (i3, iX3) – 2025–2026
• NBx → small front/rear AWD EVs (i1, i2) – 2027–2028
• NDx → premium-class sedans & SUVs
• ZAx → high-performance M EVs

“No Room for Error”

BMW CEO Oliver Zipse emphasized the stakes:

“The automotive industry cannot afford mistakes. The next years will be a selection process, and BMW is ready.”

With billions invested, BMW is betting on electrification as its defining moment.

Tesla’s Decline Across Europe

While BMW surges ahead, Tesla is losing momentum:

• 🇫🇷 France: Sales down 50% in August (1,331 units).
• 🇸🇪 Sweden: Collapse of 84% year-over-year.
• 🇩🇰 Denmark: Drop of 42%.
• 🇪🇺 Overall Europe: Sales fell 40% in July (including UK & Scandinavia).

Despite launching an updated Model Y and expanding its Berlin Gigafactory, Tesla sold 119,000 units in 2025 so far—60,000 fewer than last year.

Meanwhile, China Accelerates 🚀

Chinese brands are quickly filling the gap left by Tesla:

• BYD → Sales up 225% in Europe (August YoY).
• SAIC (MG) → Sales up 13%.
• Europe EV Market → Overall +25.9% growth YoY.

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📌 Conclusion

BMW’s Neue Klasse offensive is more than just a new car—it’s a strategic gamble that could define the brand’s future in the EV race. With Tesla faltering and Chinese competitors surging, the next few years will determine whether BMW secures its place as a global electric leader.