Toyota Announces Mixed Q3 Results Amid New Model Launches and EV Expansion

Toyota Motor Corporation navigated a challenging financial quarter while advancing its product lineup and electric vehicle (EV) strategy in 2025. The automaker reported a 28% year-over-year decline in Q3 operating profit, citing lower global vehicle sales of 7 million units (down 4% YoY) for the first nine months of FY2025 . Despite this, Toyota demonstrated resilience with a 7.7% surge in U.S. sales for March 2025, totaling 231,335 vehicles, driven by strong demand for SUVs and hybrids .

On the product front, Toyota unveiled plans to launch an all-new battery electric vehicle (BEV) featuring a sleek coupe design, promising both style and innovation . This aligns with the company’s broader goal to expand its EV offerings significantly in 2025, capitalizing on global sustainability trends . Meanwhile, the all-new Crown Estate debuted in Japan, rounding out the Crown series with four models now available, including a premium “Mature Active Cabin” variant .

The iconic Prius also received updates for 2025, introducing geo-fencing technology and enhanced standard equipment to boost efficiency and convenience . Additionally, Toyota teased several upcoming models, including the Mini Land Cruiser, Corolla Cross, and a refreshed RAV4, signaling a busy year for new releases .

While financial headwinds persist, Toyota’s aggressive product strategy and focus on electrification aim to reinforce its market position. “We are committed to adapting to evolving demands while delivering exciting, sustainable mobility solutions,” a spokesperson stated.