Aston Martin

Selling everything it has, Aston Martin even sells off its Formula 1 team to survive

Aston Martin officially confirmed this week that it is divesting its stake in the Formula 1 team that bears its name.

In a move that highlights the severity of the crisis facing the British automaker, the company has signed a letter of intent to sell its 4.6% stake in theย Aston Martinย Aramco Formula One Team.

The deal was valuedย at around $146 millionย , which puts a staggering total value of $3.2 billion on the racing team.

As contradictory as it may seem, the legendary manufacturer of James Bond’s cars never had more than a small, symbolic stake in theย F1ย team .

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And now, with losses piling up and sales of supercars like the Valkyrie and Valhalla lower than expected, it’s time to raise cashโ€”from wherever we can.

The company’s stock plummeted 50% last year, and revenue fell 34% in the second quarter. Given this, giving up Formula 1 became a matter of survival.

The impact of US tariffs has only worsened the situation. Even with a new agreement between the UK and the US, which reduced import tariffs from 27.5% to 10%, the relief is limited to the first 100,000 vehicles shipped per year.

After that, the heavy toll returns. For a luxury, low-volume manufacturer like Aston Martin, this is a cruel sentence.

Interestingly, Formula 1 was one of the few areas that still generated brand value. The initial expectation was that the sale of the stake in the team would yield around US$100 million, but the sport’s growth and appreciation allowed for a 50% more profitable deal.

All this without losing the name printed on the category’s cars: the team will continue to be called Aston Martin, thanks to an agreement with billionaire Lawrence Stroll, owner of the team and also majority shareholder of the automaker.

Despite a less-than-exciting season, the F1 team has reason to remain optimistic. With new rules slated for 2026 and the arrival of former Red Bull engineer Adrian Newey, there’s hope for a performance leap.

But off the track, the challenge is different: saving a century-old brand that, with each passing quarter, seems closer to becoming just a memory of a glorious past.