Ford Motor Company has reached a remarkable milestone: 122 years in the automotive industry while remaining under the control of its founding family — a rarity in today’s corporate landscape.
Executive Chairman William Clay Ford Jr., known as Bill Ford, has led the company since 2005, and he’s making it clear — the Ford family isn’t going anywhere. Speaking at the Goodwood Festival of Speed, alongside his sons Will and Nick, Bill underscored the importance of heritage in shaping Ford’s future.
The event also marked the 60th anniversary of the Ford Transit, but for Bill, it was equally a moment to remind the world of the values instilled by founder Henry Ford: building a business that serves people and improves communities.
Family Values and Leadership Principles
In an interview with Autocar, Bill Ford explained that retaining family control isn’t about clinging to power or profit — it’s about stewardship. Inspired by Henry Ford’s philanthropic mindset, Bill has continued investing in projects that benefit society.
One example is the revitalization of the Michigan Central train station in Detroit, now transformed into a technology and cultural hub.
To keep the family united and focused, Bill holds quarterly shareholder meetings, buying out disengaged members and consolidating control into a committed core.
Strict Rules for the Next Generation
Bill’s approach to bringing his children into the company is methodical and merit-based. Before joining Ford, each family member must:
- Graduate from a prestigious university
- Work at least five years in another industry
This ensures they enter the business with real-world experience and credibility.
| Ford Family Members at the Company | Current Role | Background Before Ford |
|---|---|---|
| Will Ford | Head of Ford Performance (Global Racing Strategy) | Experience in other sectors before joining |
| Nick Ford | Corporate Strategy & Partnership Development | Professional career outside automotive |
Both sons acknowledge the weight of responsibility in carrying the Ford name and the challenge of keeping the brand relevant for younger generations.
The Road Ahead: Tradition Meets Innovation
Bill admits that Ford must strengthen its passenger car segment in Europe, teasing “exciting news” for the near future.
On electrification, his vision is one of technological diversity — multiple powertrain solutions coexisting, with internal combustion engines slowly declining but not disappearing entirely.
He also criticizes overly aggressive regulatory timelines, arguing that government rules advanced faster than consumer demand, creating market imbalances.
A Century-Old Motto Still in Motion
Bill Ford’s leadership philosophy blends tradition, innovation, and realism. His guiding principle mirrors that of his great-grandfather Henry:
“Listen to the customer and deliver what they truly want, without losing the essence that has defined Ford for generations.”
As Ford looks to the future — balancing heritage with high-tech innovation — one thing is certain: the Ford family will remain firmly in the driver’s seat.
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