Omoda

Omoda 7: Bold Design and High-Tech Innovation Redefine the PHEV SUV Market

The automotive world is witnessing a revolution in the plug-in hybrid segment, and the Omoda 7 is the newest contender aiming to conquer drivers who value technology, design, and performance. Introduced by Omoda Jaecoo, a brand under the Chery Group, this mid-size crossover combines futuristic styling with a complete technological package — positioning itself against heavyweights like BYD Song Plus and GWM Haval 6.


🚗 A New Power Player in the Hybrid SUV Market

With an already successful track record thanks to the Jaecoo J7, which sold an average of 500 units per month in its first six months in Brazil, Omoda Jaecoo now seeks to expand its reach with the Omoda 7.

Two versions are available:

  • Luxury – starting at $46,000
  • Prestige – priced around $50,500

These competitive prices place the Omoda 7 directly in the sweet spot of the Brazilian PHEV SUV market, where rivals typically range from $44,000 to $54,000.

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💎 Design: A Fusion of Art and Aerodynamics

The Omoda 7’s exterior reflects a bold and futuristic identity:

  • Front fascia: aggressive headlights angled downward towards a frameless hexagonal grille.
  • Profile: available 19″ or 20″ wheels, rising window line, and sloping roofline for a coupe-like silhouette.
  • Rear: ultra-thin taillights shaped like triangles and lightning bolts, adding a touch of uniqueness.

Its clean surfaces and large proportions create a sense of strength and elegance rarely seen in its segment.

DimensionOmoda 7BYD Song PlusGWM Haval 6
Length4.66 m4.70 m4.68 m
Width1.88 m1.89 m1.88 m
Height1.67 m1.70 m1.73 m
Wheelbase2.72 m2.71 m2.73 m
Trunk590 L (1,380 L folded)574 L580 L

Even with a ground clearance of 15.7 cm, the Omoda 7 manages to balance urban comfort with mild off-road capability.


🧠 Technology: Innovation at Your Fingertips

From its base configuration, the Omoda 7 delivers an impressive tech package.

Luxury Version Highlights

  • Full LED lighting with auto sensor
  • 15.6-inch infotainment screen
  • Panoramic sunroof and power tailgate
  • Wireless charging with cooling system
  • Adaptive cruise control (ACC) with traffic jam assist
  • 540º camera with transparent chassis function
  • ADAS suite including blind-spot detection, lane keeping assist, cross-traffic alert, and emergency braking

Prestige Version Upgrades

  • 20-inch wheels
  • Heated, ventilated, and massaging front seats
  • Sliding multimedia screen
  • Color Head-Up Display (HUD)
  • Sony 390W audio system with 12 speakers
  • Active noise cancellation
  • Fragrance system integrated into the A/C

In essence, the Prestige version transforms the Omoda 7 from a high-tech SUV into a rolling luxury lounge.


⚙️ Powertrain: Plug-In Performance with Control

The Omoda 7’s hybrid system blends performance and efficiency seamlessly:

ComponentSpecification
Gasoline Engine1.5L Turbo (135 hp / 20.4 kgfm)
Electric Motor204 hp / 31.6 kgfm
Combined Power279 hp / 37.4 kgfm
Battery18.4 kWh (6.6 kWh AC / 40 kWh DC charging)
Electric RangeUp to 60 km
TransmissionDHT single-gear hybrid
0–100 km/h8.4 seconds
Top Speed180 km/h
Fuel Efficiency14 km/l (city) / 11.9 km/l (highway)

Despite weighing 1,855 kg, the Omoda 7 accelerates confidently, offering agile handling on the road. Thanks to its DHT hybrid system, power delivery is smooth and controlled, preventing wheel slip even during rapid acceleration.


🏁 Driving Impressions

On the Tuiuti test track, the Omoda 7 impressed with its stability and balance, showing it can handle tight corners and sudden acceleration with finesse. The hybrid system intelligently prioritizes the electric motor at low speeds, providing instant torque and quiet operation.

This makes the driving experience both dynamic and serene, combining sustainability with performance.


🛋️ Interior: Comfort Meets Sophistication

Inside, the Omoda 7 offers a luxury-focused environment:

  • Soft-touch materials across the dashboard and doors
  • Synthetic leather upholstery of high quality
  • A column-mounted gear selector, freeing up central storage
  • Panoramic sunroof enhancing natural light and spaciousness
  • Ample legroom for rear passengers

Even the passenger seat offers massage functionality, a feature typically reserved for premium European models.


🏭 Expansion and Future Plans

Omoda and Jaecoo were founded just two and a half years ago to represent Chery’s premium global division. While in China the model is marketed as the Chery Tiggo 7 Plus, in Brazil it carries the Omoda badge to strengthen the brand’s upscale image.

Looking ahead, the company plans to assemble vehicles locally in Brazil starting next year, possibly at the former Chery factory in Jacareí (São Paulo). The Omoda 4 compact crossover is expected to be the first locally built model, helping reduce import costs and improve after-sales support.


🌟 Final Verdict

The Omoda 7 marks a new era for Chinese automakers, proving that design, performance, and technology can coexist in a competitively priced package.

With a powerful hybrid setup, sophisticated interior, and cutting-edge tech, it stands ready to challenge the leaders in the Brazilian PHEV market — and perhaps beyond.

The Omoda 7 is not just a car; it’s a statement of intent — showing that the future of hybrid mobility can be both bold and intelligent.


💰 Quick Summary

FeatureLuxuryPrestige
Price~$46,000~$50,500
Wheels19”20”
SeatsStandardHeated, ventilated, massaging
Infotainment15.6” displaySliding screen + HUD
Sound SystemStandardSony 390W (12 speakers)
Air SystemStandardFragrance + Noise cancellation
Airbags78
Range (electric)Up to 60 kmUp to 60 km