Stuttgart, Germany — In a bold move to reclaim its top-tier status amid slumping revenues, Mercedes-Benz is preparing the most aggressive product refresh in its history, with more than 30 new or updated models planned for launch by the end of 2027.
The German luxury automaker, facing a 9% revenue drop and profit halved in 2025, outlined its ambitious strategy in a recent investor presentation, signaling an aggressive play to revitalize its portfolio — especially in luxury and performance segments.
🔧 The First Models Have Already Rolled Out
The wave of innovation has already begun. Here’s a look at what’s leading the charge:
- CLA (Next-Gen) – Combustion and brand-new electric version
- Maybach SL 680 Monogram Series – Ultra-luxury offering (not even counted among the 30 new models!)
- CLA Shooting Brake (2025) – Confirmed as a standalone model
⚙️ Powertrain Strategy: A Balanced Dual Approach
Mercedes is carefully balancing internal combustion engines (ICE) and electric vehicles (EVs) in its rollout. Take a look at their upcoming plan:
| Year | Segment | Combustion Models | Electric Models |
|---|---|---|---|
| 2025 | Top-End | 4 | 5 |
| 2026 | Core (C & E) | 2 | 2 |
| 2027 | Core (C & E) | 2 | 1 |
| 2026 | Entry-Level | 1 | 2 |
| 2027 | Entry-Level | 1 | – |
⚠️ “Top-End” includes AMG, Maybach, S-Class, and G-Class, while “Core” encompasses C-Class and E-Class, and entry-level refers to A-Class and B-Class.
🌟 Major Highlights & What to Expect
Mercedes-Benz isn’t just bringing quantity — it’s packing quality and innovation into its plans. Here’s what’s exciting:
🧨 The “Baby G-Class” (g45)
- A compact off-roader teased during the investor meeting.
- Expected to carry distinctive G-Wagen styling in a smaller, more urban-friendly form.
🆕 S-Class on a Modular Platform
- Designed for dual powertrain use — EV and ICE will share the same architecture.
- Aimed to streamline production and offer flexibility for global markets.
🕶️ Visual Identity Shift for EVs
- The EQ design language is being phased out.
- Future EVs will share body styling with combustion models, aiming for a unified aesthetic across the lineup.
📸 Spotted in the Wild: Upcoming Confirmed Models
Spy shots and leaked prototypes hint at an exciting list of nearly-confirmed releases:
- 🔍 Restyled EQS SUV
- 🏁 New AMG S63
- 💪 V8-powered CLE 63
- 🚙 New-Gen GLB
- 🆕 Next GLC (Debuts September 2025)
💸 Electrification: Full Throttle Ahead
Despite walking back on futuristic designs, Mercedes-Benz remains fully committed to electric innovation:
- R$4.6 billion invested in EV development in 2024 alone
- That’s a 3% increase over 2023
- Investment aimed at battery tech, modular platforms, and production scalability
📉 But Why the Rush?
Mercedes-Benz has seen:
- 📉 9% drop in revenue
- 💸 Profits slashed by half in 2025
With pressure mounting from both legacy rivals and new EV disruptors, this massive overhaul isn’t just about staying relevant — it’s about survival and resurgence in a rapidly shifting automotive landscape.
🚗 Final Take: Betting Big on Innovation
Mercedes-Benz is placing a high-stakes bet: by flooding the market with cutting-edge combustion and electric vehicles, streamlining designs, and leaning into modular engineering, the automaker hopes to:
- 🔼 Boost market share
- 💰 Recover financial ground
- 🌍 Lead the luxury segment globally
The next two years could define the future of the three-pointed star — either as a reborn industry titan or a cautionary tale of missed transitions.
📰 Stay tuned — 2026 and 2027 will be historic years for Mercedes-Benz.
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